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Localization makes certain that the brand resonates Using the audience, improves brand recognition, and builds believe in among the Chinese buyers.
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Associate: We've a partnership method with our shoppers. We Information them, give suggestions about Strategies, and like to work in sensible partnerships.
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Recognizing the need for change, ECCO embarked on an extensive brand rejuvenation strategy. The main focus extended further than strengthening solution aesthetics to integrating celebrity endorsements with brand marketing. In 2012, ECCO partnered with Dong Jie, a popular top branding agency Chinese actress.
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